ADD Agency’s Gemstone Radar, You’ll Def Pop that Booty

By Lisa Waugh
ADD Agency is straight from the brain waves of Will Mora. And what brain waves he has. His song making style is opening up the mic and the laptop and letting the layers of a track unfold organically. Enter Gemstone Radar. The result is a trippy and fun ‘70s/‘80s record that could serve for the soundtrack of The Knick.

Always with a sense of humor filtered through the twang and FX one might find on an early Cars record, Gemstone Radar conducts a lot more than electricity and the desire to dance. The album flits through many genres and sentiment as it pleases. You find yourself moving, or at the very least swaying, to each track.

Mora’s inspiration for ADD Agency came via Emma Stone from her part in the film The Rocker. She was in a fictional band called A.D.D. Mora, ever meta, created Add Agency and began production on his first album. One of the tracks was called “Emma Stone.”

The exception to Gemstone Radar’s electronica disco is Mora’s cover of “Paint It Black.” Not a bad version at all, although the vocals are buried in the mix. The track “Fame” is spicy and odd and quite delightful. Another stand out is the funky kind of pirate rock track “Mermaid of White Sage.” “Booty Pop” is quite a bit of a gas, probably one of my favorites. I found myself returning to that one again and again.

With all of the material on the record, Mora shows a fearlessness. This makes him and his music irresistible. Even if all of his messages don’t land, the vibe and intention still linger.

“Booty Pop”

Will Mora – Vocals, Guitars, Keys, Bass, Drums

Produced and Recorded by Will Mora. Home Studio. El Paso, Texas.
Mastered by Christopher Wright. Abbey Road Studios. London.

Gemstone Radar Tracklisting:
1. Bootypop
2. Sex On The Side
3. Set Me Free
4. Don’t Shake The Boat
5. Sky Won’t Fall
6. Motivation
7. Mermaid Of White Sage
8. Fame
9. Secret Agent Man
10. Paint It Black
11. Cola